Custom AI automations.
Real operational impact.
We build AI systems that handle the repetitive, operationally expensive parts of your funnel, so you and your team can focus on growth.



AI systems for the parts of your funnel that drain time and margin.
Every system is custom-built around your process, your team, and your goals. No templates.
- ✓We map your workflow and find the highest leverage points
- ✓We design and build the system end-to-end
- ✓We integrate it with your stack and train your team
- ✓We iterate based on real data and feedback

Built for operators.
Proven in the real world.
Real data from live systems. No theory. No demos pretending to be production.
+38% more qualified calls booked
AI lead drafters that research, personalize, and reach out at scale.
17h/week saved
Reporting and analytics automated. No more manual updates.
+42% reply rate
AI-powered follow-ups that sound human and get replies.
Why not just use Claude Cowork?
Cowork only works with Claude. New AI models come out every few months. With custom code, we use the best one for each task today and upgrade you to a better one the moment it arrives.
| Capability | $20-30/mo ChatGPT | Bundled w/ Claude Pro Claude Cowork | Recommended From $4k, yours forever SetMyClaw |
|---|---|---|---|
| Plugs into your stack (CRM, WhatsApp, ERP) | Limited | ||
| Custom logic for your business | Templates | ||
| You own the system | |||
| Swap / mix AI models freely | |||
| Local-model / data-residency option | |||
| Lives in your infrastructure | |||
| Setup time | Endless | 5 min | 2-3 weeks |
| Long-term flexibility | Locked | Locked | Open |
ChatGPT
- Plugs into your stack (CRM, WhatsApp, ERP)
- Custom logic for your business
- You own the system
- Swap / mix AI models freely
- Local-model / data-residency option
- Lives in your infrastructure
- Setup timeEndless
- Long-term flexibilityLocked
Claude Cowork
- Plugs into your stack (CRM, WhatsApp, ERP)Limited
- Custom logic for your businessTemplates
- You own the system
- Swap / mix AI models freely
- Local-model / data-residency option
- Lives in your infrastructure
- Setup time5 min
- Long-term flexibilityLocked
SetMyClaw
- Plugs into your stack (CRM, WhatsApp, ERP)
- Custom logic for your business
- You own the system
- Swap / mix AI models freely
- Local-model / data-residency option
- Lives in your infrastructure
- Setup time2-3 weeks
- Long-term flexibilityOpen
Built in 2-3 weeks, not 6 months.
Direct line to the team building your system. Decisions in hours, not weeks.
Discovery
Working session walking through your ops live. You leave with a written brief: workflows to automate, systems they plug into, scope locked.
Architecture + build
We design and build. Mid-week, a Loom of the working prototype: data flow, agent decisions, human-in-the-loop checkpoints.
First version live
Connected to your real CRM, inbox, WhatsApp. You run prompts, hit edge cases. We patch in real time.
Production handover
Full system on our managed VPS. Monitoring set up, dashboard walkthrough, ongoing retainer for updates and new workflows.

Hey, I'm Nicolò Ricci.
I lead custom AI builds for operator-founders. Systems that save time, close more deals, and scale what already works. Based in Dubai, working with founders worldwide.
“Honestly wasn’t sure it would work. We tried Zapier stuff before, broke constantly. This one actually handles our WhatsApp inbound. Saved me from hiring another assistant for sure.”
Questions operators ask before signing.
Straight answers to the questions that matter most before you bring us into your stack.
Custom builds start at $4,000 for a basic system. Full multi agent setups run upward depending on scope and integrations. Most prospects recoup the setup cost with one or two closed deals. AI API fees are billed directly to you with no markup.
Default: API calls to Claude or OpenAI with commercial DPAs in place (GDPR-compliant, no training on your data). If you need data in-country (UAE residency, regulated industry, healthcare/finance), we deploy local models on your hardware so nothing leaves your network.
You own the code. No IP markups, no licensing fees, no vendor lock-in. By default we host and maintain the system on our managed VPS so you don't have to think about infrastructure (uptime, updates, AI API costs passed through at zero markup, all included in a small monthly retainer). If we ever vanish, your developers can pick it up: it's standard Python/TypeScript, no proprietary platform.
Typically 2-3 weeks from kickoff to production, depending on scope and integrations. Simpler single-workflow builds land on the shorter end, multi-agent systems with several integrations on the longer. We move through discovery, architecture, working version, production in clear checkpoints. No 6-month enterprise timelines.
No. Default deploy is a VPS we manage for you. If you want it on your own hardware (Mac mini, local server) for data-sovereignty reasons, we can do that too, but it's not required.
Three layers: (1) we strip AI off the non-creative steps so code does the deterministic work and AI only reasons; (2) human-in-the-loop on anything that touches money, contracts, or external comms; (3) full action logging plus failure alerts (Slack/email) when an agent can't complete a task.
Subscriptions are for personal use. They're not protected by commercial DPAs, can't take action in your tools, and have no memory of your business data. The API (which we use) gives you GDPR-compliant data handling plus the ability to plug into your CRM, WhatsApp, inbox, and dashboards.
Honest answer: if Cowork's built-in integrations cover what you need, it's fine and basically free with Claude Pro. The catch is Cowork only works with Claude. New AI models come out every few months. With custom code, we pick the right model for each task (cheap for simple work, powerful for reasoning, local for sensitive data) and upgrade you the moment a better one comes out. With Cowork you feel like you're in control. With custom code, you actually are.
Not yet, and we don't recommend it. The tech isn't reliable enough for business calls. We focus on text channels (WhatsApp, email, internal chat) where the experience is genuinely better than human-handled.
You work directly with the senior operator building your system, from kickoff to handover. Decisions land in hours instead of weeks of approvals. That's how we ship in weeks, not quarters.
Let's identify the highest leverage opportunities in your business.
Book a strategy call and I'll show you exactly where AI can make the biggest impact.
- ✓Custom audit of your funnel
- ✓Prioritized automation opportunities
- ✓Clear next steps

